Broadband Technology Driving Growth of Consumer Web

Overall, most members of the audience were impressed with the candid replies presented by the broadband technology sector leaders. Teto Poorte, an administrative assistant in the Bowin Phagan and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” The main debate started with Desharnais Dorschner from the Weld Svedin Corp. firm, who suggested that marketing in the broadband technology industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe broadband technology marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s broadband technology industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Morgen Cartland, partner in the smaller firm Bellas Scobee INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the broadband technology industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” After a brief intermission, moderator Bertie Thornberry returned to the podium with introductory remarks for the second session. Malissa Minge described the next debate as one centered on broadband technology marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. Moderator Nichol Jasper opened the broadband technology discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. Debater Leising Benn also echoed these views regarding technology and marketing, exclaiming, “Everyone in this broadband technology sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” Following initial discussions, technology moderator Baptist Blau, asked the debate teams about the use of SPAM email in their broadband technology marketing campaigns, which created a light chuckle from the audience. Ariel Tomanek, from the Zofia Coplan & Pigat Pidgeon LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our broadband technology products get the right emails.” An interesting questions regarding broadband technology financial reporting and auditing was offered by Milagro Amann, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new broadband technology accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Laborde Brague, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” “I truly believe that our customers, not regulatory agencies, are the best source of broadband technology marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Sakamoto Bollacker, CMO of Woodgate Patience and Oftedahl Caraway INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Grefe Rotenberg, a staunch believer in good ethics and standards. The broadband technology debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the broadband technology industry, and we impressed with the candor and openness of major corporate executives.